Image is not synonymous with vanity. An image consultants goal is to help you identify what’s important to you, what works for you, what might not have worked in the past, and how you can use your visual appearances as another tool to communicate effectively. It’s like arming yourself with a strong vocabulary or a master’s degree these, along with your image, are tools that help you convey your credibility and capability.

Ask yourself: what difference does self-confidence make in your life? When you’re self-aware, not only of the way you look but of the messages you send with your appearance and presence, you project confidence and credibility. You earn trust. The ways this can help you are immeasurable. It can also help you save time and money. How many times have you wondered around the mall or wasted money on clothes you haven’t worn? How long does it take you to pack and is it difficult to limit yourself to one piece of luggage? Shop, pack and dress with purpose and never second guess.

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